The Artist

Samantha Harrell, the founder and illustrator of Sam Louise & Co., is a visionary creative in the world of fashion. With a BFA in fashion design from the prestigious SCAD, Sam honed her craft and developed a keen eye for the intersection of art and fashion. After gaining invaluable industry experience, she made the bold decision to depart from her traditional fashion design role in 2020 and pivot towards her true passion for fashion illustration.

Combining her design knowledge and innate artistic talent, Sam embarked on an entrepreneurial journey that started with the birth of Sam Louise, a fashion illustration brand. In 2021, Sam Louise transformed into Sam Louise & Co.—a lifestyle e-commerce boutique that has grown to include accessories, home decor, and gifts that feature fashion illustrations, bridal art, floral prints, and more. While Sam is no longer just a fashion illustrator, her use of color and contrast in a feminine manner has remained consistent across her art, and her hand-illustrated designs are the heart of Sam Louise & Co.

The Brand

Our journey began as a fashion illustration brand and has since evolved into a thriving lifestyle e-commerce boutique. What started as a simple concept has blossomed into a destination for those seeking quality products that seamlessly merge fashion art, feminine illustrations, and vibrant prints into their everyday lifestyles. From custom illustrations and art prints to accessories and home goods, our brand is dedicated to elevating the everyday experience with an infusion of art and style.